Wednesday, December 06, 2017

Solution to Failed SMS Message Delivery Due to Do Not Disturb (DND) Service

Due to new regulations by the Nigerian Communications Commission (NCC), Nigerian Networks have been mandated to make available a Do Not Disturb Service (DND) which prevents those who are subscribed from receiving Third Party Marketing Messages (which includes Bulk SMS).
The problem with this implementation is that a lot of these networks (like MTN Nigeria) have implemented the service across board, even to subscribers who did not request for it meaning that a lot of people are not able to receive Bulk SMS for weddings, meetings and other events without their knowledge.
This implementation is also the reason why there are a lot of messages which dont get to recipients which has been happening since June 2016.
As a Bulk SMS Website user, if you notice that your number or numbers that used to receive Bulk SMS are no longer receiving for no explicable reason, then you have to check the DND status on your number or the numbers in question.
Checking your DND Status is simple.
To check:
Text “STATUS” to 2442 from the phone in question.
You would receive a message showing if your Number is Blocked.
If the Number is Blocked, then follow the next step to start receiving your Bulk SMS again:
To deactivate the DND policy to enable you receive SMS.
Text “ALLOW” to 2442 on MTN Nigeria
Text “START” to 2442 on Etisalat Nigeria
Text “OUT” to 2442 on Airtel Nigeria
After the above is done, you will then receive a confirmation SMS that you have been “successfully deactivated” from the policy.
You can read more about this directly from
MTN Nigeria
Etisalat Nigeria
Airtel Nigeria
If unblocking does not work, then you can do it online via

Boost Your Income Series #4: 4 Tips on Marketing Your Bulk SMS Reselling Business

After building your SMS Website, No business can thrive without customers. And without proactive marketing, your business won’t attract customers. So, the only way to keep your bulk SMS reselling business alive is to attract customers using various marketing strategies.
In this post, we’ll be discussing some proven strategies for marketing your bulk SMS reselling business in order to attract quality clients.
Before I go into that, I want you to keep in mind that some marketing strategies may require you to spend some money. But this financial input is worth it, considering the results you’d get in the end.
Now, here are 4 marketing strategies you should adopt in order to get your business known to potential customers:

1. Text messaging
Each time you find potential clients (individuals or organisations), get their mobile numbers and send them customised text messages advertising your products and services.
You must be able to pass a complete and persuasive message with few words (remember, you have just 160 characters to play with).
Most of the time people read text messages, especially when they’re from strange senders. So, there are bright chances that your message would be read.

2. Social media
Social media is one of the best ways to reach potential customers. Millions of Nigerians are on Facebook, Twitter, and other major social media networks. So, you can really attract many customers through these sites.
First, create a Facebook page and Twitter profile for your bulk SMS reselling business. Then start building a followership gradually – invite friends to join your page, post interesting pieces, share comedy, post puzzles and offer a gift to winners, advertise your business and respond promptly to questions.
For quicker results, you may want to collaborate with people who already have massive followership. Ask them to help you advertise your bulk SMS reselling service to their fans. (Some people would charge you for this.)

3. Forums and Online Communities
Actively participating in Nigerian forums – such as Nairaland and Nigerian Best Forum – is another very effective marketing strategy.
Even though most forums would ban you if you advertise your business blatantly within posts, you’re allowed to market your business within your signature box. (Nairaland has sections for advertising, in which you can blatantly promote your services.)
Create topics that are related to your line of business, such as “Why Bulk SMS Is for You” or “How Bulk SMS Can Grow Your Business”. (But again, keep your business contacts within the signature box.)
The wisdom behind sharing helpful information is to build trust and establish yourself as an expert in your line of business. The truth is, when you offer valuable and helpful information about bulk SMS, they’ll consider you as the go-to person when they need bulk SMS units.

4. Word-of-mouth marketing
Tell everyone you meet about your bulk SMS business. Chances are, they’ll also help you inform others about it. So, don’t feel shy and don’t underestimate the power of this simple strategy – which costs you nothing, really.
In order to boost your chances of attracting quality customers, adopt all these strategies without leaving out any. Though not all of them may work, trying all of them would reveal to you which strategy is working and which isn’t.
In the next post, I’ll be revealing 4 more marketing strategies you can adopt. Stay glued until next week.

Truths Every Business Owner Must Know About Marketing via SMS

One of the hallmarks of successful serial entrepreneurs is that they never stop searching for opportunities. Once they plunge into a business and are doing fine in it and are able to systematize and automate it, they launch and nurture another one. mostly related to the first.

To live the life you’ve always dreamed of, you may need to go into multiple businesses. This is because a single business line may not bring you the income you desire, challenge you sufficiently or allow for the rate of scaling you envision.

As a bulk SMS reseller, you need to keep brainstorming for ideas and searching for more business opportunities. Even if your SMS business is doing fine for now, it won’t hurt if you have additional streams of income. Besides, some unforeseen factors may cause your SMS business to falter. When this happens, you won’t have much problems if there are other businesses to fall back upon.

One of the best ways to diversify as an entrepreneur is to tap into opportunities that are closely related to your business. As a bulk SMS reseller, you should consider tapping into other web-based businesses, since your business falls more under the web-based business category.

Here are other businesses you should consider tapping into:

1. Database sales

Bulk SMS is one of the best media by which businesses can market their products to prospective customers. Similarly, no other medium trumps SMS as the best tool for election campaigns. To ensure that they reach recipients within a target geographical location, businesses or politicians will need to get the database of all phone numbers used within that locality.

You can make extra cash by selling mobile numbers database for local governments, towns, cities, states, and that of the whole country. This is a great opportunity as you can purchase  this and sell it over and over without the need to put in any extra time or effort! The most comprehensive GSM Database in Nigeria can be found here:

2. Website design

If you have some website design skills, you can convert these into additional income. Nigerian individuals and businesses are becoming more aware of the need to establish an online presence. This explains the increasing demand for website design and development services. So, you will have a large market to serve. If you do not have website design skills, you can also partner with a reputable web design firm to provide this service for you.

3. Web hosting

Another side business you can venture into is web hosting. This involves selling disk space and bandwidth to website and blog owners. For a start, you can buy a reseller package from a reputable and solid hosting company like this one and then sell smaller portions of hosting space and bandwidth to customers. After some time, you can upgrade to having your own dedicated servers.

4. Domain registration

Establishing an online presence starts with registering a domain. This precedes the process of setting up a website or blog. You can make additional income by starting a domain registration service as a side business. This way, you will cater to individuals, businesses, website developers, bloggers, and other web asset owners.

While there are many other side businesses that you can start as a bulk SMS reseller, you should start with these ones, since they won’t cause you to lose focus on your bulk SMS site. You can still expand your bulk SMS site to accommodate them rather than create new websites for them. In the future we would talk about others such as Shortcode and Voice SMS.

You should never stop prospecting for opportunities, as this is the shortest route to success as an entrepreneur.

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